Writings

I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?

Reading isn’t just a habit—it’s a lifeline. This year, I committed to a book every two weeks and loved every page. For 2025? 48 books in 52 weeks. A bold goal, but worth the chase. Now, I need your help: what’s the best book you’ve read this year? I’ve got 52 to plan!

The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.

Gamification isn't just a buzzword—it's a science-backed tool to captivate and sustain audience attention. Discover how game mechanics can transform customer engagement and drive real results across industries, turning passive viewers into active participants.

Decentralized social media is challenging the status quo, offering privacy, autonomy, and genuine connections over ad-driven feeds. Dive into how platforms like Bluesky and Mastodon are reshaping the landscape for users and marketers alike.

Edgy marketing can grab attention, but it’s a high-wire act. Balancing between boldness and recklessness, some campaigns shine, while others crash. Discover why marketers are drawn to controversy, where the pitfalls lie, and how to make risk-taking resonate without crossing the line.