Hasn't this world had it with imposters?
The influencer mother who spends her afternoon counting likes instead of spending true quality time with her kids, the "healer" that has and acts out of anger issues, the artist that neither writes nor composes his/her songs, the strategist that cannot put two and two together, the hiring manager that is looking to hire someone with 5 years of experience in the metaverse and 8 years of experience in blockchain, the detergent being marketed with the tagline "for you [the woman]" and then goes on and preaches on feminism and women in the workplace, the no-self-esteem manager who evangelizes compassion, the fraudulent organization speaking of empathy, the huddle over the coffee machine in the morning where no one wants to be, the dynamic workplace that is filled with politics, yes this sentence is a run-on sentence but this topic could run on more and more.
Whatever happened to genuine honesty, modesty, simplicity, and clean environments?
Digital enthusiast and strategist with over 18 years of experience in marketing, CX, comms, tech, and business development. Passionate about leadership, growth, and all things futurism -plus coffee ☕️
Read next
I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?
Reading isn’t just a habit—it’s a lifeline. This year, I committed to a book every two weeks and loved every page. For 2025? 48 books in 52 weeks. A bold goal, but worth the chase. Now, I need your help: what’s the best book you’ve read this year? I’ve got 52 to plan!
The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.
Gamification isn't just a buzzword—it's a science-backed tool to captivate and sustain audience attention. Discover how game mechanics can transform customer engagement and drive real results across industries, turning passive viewers into active participants.
DON'T MISS OUT
Subscribe to get my articles in your inbox! I write a ton, so you’ll get a few emails, but hey, who needs another newsletter when you’ve got a holistic one?
Discussion