Reading isn’t just a habit—it’s a lifeline. This year, I committed to a book every two weeks and loved every page. For 2025? 48 books in 52 weeks. A bold goal, but worth the chase. Now, I need your help: what’s the best book you’ve read this year? I’ve got 52 to plan!
Tags
Contemplations
59 postsContemplations are my daily thoughts—simple, silly musings sparked by the loud noise in my head that questions and dissects human behavior. They are often humorous because I love to question, break down, and think about the mundane and overlooked insights in a productive yet light-hearted way.
Midnight snacks aren’t just about cravings—they’re about honesty, freedom, and moments of pure vulnerability. It’s those late-night fridge visits that remind me I’m not a machine, just someone longing for a little comfort in the dark. The world can wait. Until morning, at least.
Life’s full of wrong turns. But maybe, just maybe, they aren’t so wrong after all. Sometimes they’re shortcuts, sometimes detours with unexpected beauty. The trick isn’t to avoid them—but to embrace, learn, and smile, even when lost. Because sometimes, we’re exactly where we need to be.
Winter in Dubai brings a rare, crisp stillness. Sitting in my backyard, candle flickering, I found unexpected clarity—no screens, no distractions, just honest simplicity. Sometimes, to truly reconnect, we need to disconnect. A reminder that real connections often bloom in the quiet moments.
Marketing
74 postsMarketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?
The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.
Gamification isn't just a buzzword—it's a science-backed tool to captivate and sustain audience attention. Discover how game mechanics can transform customer engagement and drive real results across industries, turning passive viewers into active participants.
Edgy marketing can grab attention, but it’s a high-wire act. Balancing between boldness and recklessness, some campaigns shine, while others crash. Discover why marketers are drawn to controversy, where the pitfalls lie, and how to make risk-taking resonate without crossing the line.
Tech
30 postsTechnology fascinates me because it's both a mirror and a lever—reflecting our desires while changing our capabilities. From breakthroughs to daily tools, I write about tech to understand its impact, celebrate its progress, and occasionally question its direction. My goal is to bridge the gap between innovation and the human experience.
Tech literacy is no longer optional for today's leaders—it's a necessity. From understanding AI to navigating digital transformation, the future belongs to those who can harness technology as effectively as they manage finances or HR. Dive in to explore what true tech leadership means in 2024.
Digital transformation isn’t just about tech upgrades—it’s about reshaping how businesses operate to stay relevant. Discover how leading companies in the Middle East and beyond are getting it right, and what lessons traditional industries can learn to thrive in an evolving landscape.
Digital advertising is drowning in fraud, fake metrics, and deceitful dashboards. Enter blockchain—a solution that promises genuine transparency and accountability. Let’s stop selling illusions and start rebuilding trust, bringing humanity back into marketing. It’s time for real change.
Marketing is evolving—less about flashy stunts, more about creating enduring ecosystems. Like jazz, great marketing requires structure, improvisation, and adaptability. Learn how to turn fleeting activations into experiences that resonate, endure, and ultimately drive value.
Leadership
29 postsTrue leadership isn't about titles; it's about inspiring growth, fostering resilience, and leading with empathy. I share thoughts on leadership because I believe in its power to transform not just businesses, but individuals. I'm here to question, explore, and redefine what it means to lead in an era where humanity and vision are more important than ever.
Tech literacy is no longer optional for today's leaders—it's a necessity. From understanding AI to navigating digital transformation, the future belongs to those who can harness technology as effectively as they manage finances or HR. Dive in to explore what true tech leadership means in 2024.
AI is powerful, but without human context, it's just noise. In this piece, we explore how leaders can balance AI’s data-driven precision with intuition, empathy, and cultural nuance—finding the sweet spot where technology enhances, but never replaces, human judgment.
Remote work has reshaped leadership. Balancing technology’s efficiency with genuine human connection is the new challenge. This article explores how empathy, flexibility, and thoughtful use of tools redefine effective leadership, particularly in the culturally-rich landscape of the Middle East.
Vulnerability isn't weakness—it's strength. In leadership, it means building genuine connections, admitting when you need help, and growing alongside your team. Discover how embracing authenticity can transform leadership, cultivate trust, and inspire real, lasting change.
Mindfulness
4 postsMindfulness is the silent key to navigating modern life—whether in the boardroom or at the breakfast table. I write about mindfulness to remind myself and others that success starts with presence. It's about being intentional, resilient, and staying connected to what truly matters, both in business and in life.
Compassion fatigue silently drains even the best leaders. In the fast-paced Middle East business scene, staying empathetic without burning out is a delicate balance. Discover strategies to lead with empathy, set boundaries, and empower your team—without losing yourself in the process.
The advice I like to give anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work.
Book Reviews
8 postsEvery book is a chance to learn, unlearn, and grow. My book reviews are more than summaries—they're explorations of the ideas that challenge and inspire me. I write them to share insights that spark curiosity and to connect with fellow readers who are also on a journey of lifelong learning.
Robin Sharma's Who Will Cry When You Die? is a roadmap to living purposefully. Simple, practical wisdom for everyone—professionals, students, or parents—reminding us to create meaningful moments and take control of our story. It’s all about small, impactful choices we make daily.
Resistance is sly—it turns mundane chores into excuses, steals your focus, and feeds hesitation. The War of Art by Steven Pressfield reveals this invisible adversary and provides tough-love insights to conquer it, whether you’re a student, a professional, or just feeling stuck.
David Brooks’ The Road to Character delves into the virtues that define us at our core—those built through humility, resilience, and struggle. Inspired by Brooks' Humility Code, this reflection explores how genuine character grows from deliberate choices and daily acts of purpose.
Atomic Habits by James Clear reveals how small, daily habits can compound into remarkable change. It’s not about heroic effort, but about building better systems and reshaping identity for lasting impact. Discover how consistent, tiny changes can lead to profound transformations in life.
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