Brand voice is the latest marketing obsession—but many brands are getting it wrong. Instead of forging genuine connections, they chase trends, losing authenticity along the way. This piece explores how brands can truly uncover their voice and resonate with their audiences.
Marketing
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Marketing is not just about selling a product; it's about understanding people, cultures, and the evolving narratives that connect us. I write about marketing to unravel what truly drives human decisions and how brands can authentically engage with their audiences. It's about challenging the status quo and pushing the industry forward—and yes, making it a little smarter along the way.
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2025 is upon us—time to rethink advertising. No more ALL CAPS yelling or irrelevant pop-ups. Let’s embrace stories, empathy, real impact, and a sense of play. Imagine ads that people enjoy—ads they won’t want to skip. It’s time to make advertising human again.
In a digital world full of noise, true authenticity is rare. Brands often chase viral trends, but genuine connection isn't about being loud; it's about being real. Leading brands stay true and build lasting loyalty by focusing on what really matters—genuineness, values, and human connection.
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