Never mistake customer experience, a strategically driven and emotionally oriented decision, with customer service, solving a single technical problem reactively in single occasions.
Both are important for retaining customers, but, though customer service works on pleasing the customer once, for a single problem each individual time; customer experience encompasses the sum of all interactions and perceptions about a brand or organization.
Customer experience is an ongoing strategic decision to attract and retain customers through continuously providing impeccable customer journeys via immaculate storytelling and flawless product and service delivery all the way.
Digital enthusiast and strategist with over 18 years of experience in marketing, CX, comms, tech, and business development. Passionate about leadership, growth, and all things futurism -plus coffee ☕️
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