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Bilal Hallab

179 posts

Digital enthusiast and strategist with over 18 years of experience in marketing, CX, comms, tech, and business development. Passionate about leadership, growth, and all things futurism -plus coffee ☕️

I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?

Reading, love it!

Contemplations

Reading isn’t just a habit—it’s a lifeline. This year, I committed to a book every two weeks and loved every page. For 2025? 48 books in 52 weeks. A bold goal, but worth the chase. Now, I need your help: what’s the best book you’ve read this year? I’ve got 52 to plan!

The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.

Edgy marketing can grab attention, but it’s a high-wire act. Balancing between boldness and recklessness, some campaigns shine, while others crash. Discover why marketers are drawn to controversy, where the pitfalls lie, and how to make risk-taking resonate without crossing the line.

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