With all what is happening around us lately, I thought I would bring back this simple yet effective soundbite by Set Godin.
Every day, all day, people and companies are “selling” themselves. We are in a constant sales pitch. Every time we speak or do something we are branding and rebranding ourselves and organizations. Every action and reaction is another opportunity to showcase our brand, and branding is everything.
I am so angry! Usually, I keep my predictions for the next year’s shifts in digital, social, and content marketing within my circle of clients and close friends. But this year? I couldn’t. I used writing as therapy because honestly… what are we doing? Why have we let marketing sink this low?
Reading isn’t just a habit—it’s a lifeline. This year, I committed to a book every two weeks and loved every page. For 2025? 48 books in 52 weeks. A bold goal, but worth the chase. Now, I need your help: what’s the best book you’ve read this year? I’ve got 52 to plan!
The traditional marketing funnel no longer reflects today’s dynamic, non-linear consumer journeys. Discover how the Adaptive Marketing Funnel redefines engagement, personalization, and advocacy, using cutting-edge tools and trends to align with modern behaviors and deliver measurable results.
Gamification isn't just a buzzword—it's a science-backed tool to captivate and sustain audience attention. Discover how game mechanics can transform customer engagement and drive real results across industries, turning passive viewers into active participants.
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